Social media marketing has increased due to the growing active user rates on social media sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users.
One of the main uses is to interact with audiences to create awareness of the brand or service, with the main idea of creating a two-way communication system where the audience and/or customers can interact back; providing feedback as just one example. Social media can be used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand. Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on to their friends and onwards. The use of new media put consumers on the position of spreading opinions, sharing experience, and has shift power from organization to consumers for it allows transparency and different opinions to be heard.
Media marketing has to keep up with all the different platforms. They also have to keep up with the ongoing trends that are set by big influencers and draw many people’s attention. The type of audience a business is going for will determine the social media site they use.
(Adapted from https:en.wikipedia.org/w/index.php)

The Video Loggers
One rather unlikely word that has recently entered the language is “blog", a shortened form of “web log”. A blog is a diary posted on the Internet by the person writing it - the blogger (39) presumably expects (40) people to read it. It is ironical that modern technology is being used to (41) new life into such an old-fashioned form as the personal journal. And now, as the technology about video cameras is making them easier to use, we have the video log, or “vlog". Vlogging does not require highly sophisticated equipment: a digital video camera, a high-speed Internet connection and a host are all that is needed.
Vloggers can put anything that takes their fancy onto their personal website. Some vloggers have no ambitions rather than to show films they have shot while on holiday in exotic places. (42) , vlogs can also serve more ambitious purposes. For instance, amateur film-makers who want to make a (43) for themselves might publish their work on the Internet. And increasingly, vlogs are being used to publicize political and social issues that are not newsworthy enough to get coverage by the mass media. It is still too early to predict whether vlogging will ever take off in a major way or if it is just a passing fad, but its potential is only now becoming apparent.

Ask any science fans about the future and they will most definitely tell you that it will be full of flying cars - where drivers may become optional! Many researchers, scientists and engineers see personal air transport as the inevitable solution to the problem of congested roads or airports that suffer from delays.
At first, it was a dream to combine a car with an aeroplane. However, a flying car was considered to be too heavy, costly to design and inefficient. Another problem was that you had to be a pilot with a certified licence in order to fly one. Now, with modern lightweight materials and computer technology. a number of inventors and small companies are working on their own individual versions of flying cars, which they hope will dramatically change air travel.
Paul Moller, Chief Executive of Moller International and developer of the flying skycar M400, spent 40 years and millions of dollars designing, building and testing the personal aircraft. Technically speaking, this flying car is known as a a 'volantor', which is defined as a vertical take-off and finding aircraft that is capable of flying quickly and easily. This allows the flying car to be flexible like a helicopter without losing the speed of a fast aircraft. It runs on petrol, diesel, alcohol or propane and its fuel consumption is comparable to that of a medium-sized car. This model has been tested to guard against accidents. Mr. Moller states that his flying car is able to fly from airports and heliports.
However, in the future it will be possible to land at at 'vertiports', which will include fields, parking lots, private properties, shopping centers or skyscraper roofs.
The benefits of this new technology will be quite remarkable. Firstly, the effect on the environment will be of maximum importance, as flying cars will reduce air and noise pollution levels considerably. People will be free of traffic jams and will have more flexible lifestyles and travel times. When these vehicles become popular, then people will have freedom of choice between rural and urban lifestyles, as they will be able to live in a village near a small airport and fly to their workplace in the city hundreds of miles away.
Whatever the future holds, it seems very likely that our children will be 'volanting' from small airports or 'vertiports' instead of breathing harmful exhaust fumes. However, it will be decades before the ordinary consumer is able to afford this technology.
(Adapted from Traveler by H.Q. Mitchell)