E10- I-learn- Unit 2(3)
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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.
NIKE - JUST DO IT
When it comes to Nike, the classic tagline “Just do it” and the swoosh logo are probably what first spring to mind. Is there anything special about the marketing strategies that have put the brand on the map? Just like any other effective marketing strategy, the company has to remain consistent in the messages that it sends to customers, as well as build up real and relevant values for them. Nike, besides selling shoes, also sells touching sports-related stories that appeal to the hearts of ordinary people and inspire them to keep running and practicing.
One example is the Dream Crazy Campaign started in 2018. This controversial campaign featured Colin Kaepernick, an American football player who is best known for kneeling while the national anthem was playing before a game to protest against racism and police brutality in the country. The two-minute-long commercial featured Kaepernick telling stories about people who try their best to overcome hardships in life and strive to become the best in their sports. The commercial met with a mixed reaction from the public with numerous hate tweets from opponents calling for a boycott of Nike, and images of people burning Nike products or cutting the Nike logo off their socks all over the media. As the storm of protest was brewing, Nike quickly lost their sales. Then something crazy happened. Those who identified themselves with the anti-racism beliefs started to voice their support by spending money. Sales grew by 31% within days of the commercial being released. Nike’s alliance with Kaepernick appealed to those who feel that brands should be agents for social change, which taps into the younger market who potentially become lifetime customers.
NIKE - JUST DO IT
When it comes to Nike, the classic tagline “Just do it” and the swoosh logo are probably what first spring to mind. Is there anything special about the marketing strategies that have put the brand on the map? Just like any other effective marketing strategy, the company has to remain consistent in the messages that it sends to customers, as well as build up real and relevant values for them. Nike, besides selling shoes, also sells touching sports-related stories that appeal to the hearts of ordinary people and inspire them to keep running and practicing.
One example is the Dream Crazy Campaign started in 2018. This controversial campaign featured Colin Kaepernick, an American football player who is best known for kneeling while the national anthem was playing before a game to protest against racism and police brutality in the country. The two-minute-long commercial featured Kaepernick telling stories about people who try their best to overcome hardships in life and strive to become the best in their sports. The commercial met with a mixed reaction from the public with numerous hate tweets from opponents calling for a boycott of Nike, and images of people burning Nike products or cutting the Nike logo off their socks all over the media. As the storm of protest was brewing, Nike quickly lost their sales. Then something crazy happened. Those who identified themselves with the anti-racism beliefs started to voice their support by spending money. Sales grew by 31% within days of the commercial being released. Nike’s alliance with Kaepernick appealed to those who feel that brands should be agents for social change, which taps into the younger market who potentially become lifetime customers.
Question 1. What serves as the best title for the passage?
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Question 2. The word “strive” is CLOSEST in meaning to ______________ .
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Question 3. Which of the following is true, according to the passage?
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Question 4. The word “them” refers to ______________ .
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Question 5. According to the passage, what is NOT true about Nike’s Dream Crazy Campaign?
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Question 6. Which of the following examples is most in line with Nike’s marketing strategy?
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Question 7. According to the passage, which was NOT mentioned as an act of opponents to the Dream Crazy Campaign?
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Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part is pronounced differently from that of the rest in each of the following questions.
Question 8.
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Question 9.
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Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions.
Question 10.
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Question 11.
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word for each of the blanks.
HOBBIES
For many of us, work, school, family, and community obligations have already occupied a large portion of our lives, leaving us little time for things that we enjoy (12) ______. However, a quick Google search gives us numerous articles discussing the personal and professional benefits of (13) ______ a hobby. Above all, hobbies offer us a mental escape by taking our minds (14) ______ daily worries and giving us the opportunity to do (15) ______ interests us. We can also learn to perfect a skill or simply have the chance to socialize with others. (16) ______ having a hobby means that we may have to add one more thing to our to-do list, hobbies are great stress relievers.
HOBBIES
For many of us, work, school, family, and community obligations have already occupied a large portion of our lives, leaving us little time for things that we enjoy (12) ______. However, a quick Google search gives us numerous articles discussing the personal and professional benefits of (13) ______ a hobby. Above all, hobbies offer us a mental escape by taking our minds (14) ______ daily worries and giving us the opportunity to do (15) ______ interests us. We can also learn to perfect a skill or simply have the chance to socialize with others. (16) ______ having a hobby means that we may have to add one more thing to our to-do list, hobbies are great stress relievers.
Question 12.
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Question 13.
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Question 14.
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Question 15.
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Question 16.
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Mark the letter A, B, C, or D on your answer sheet to indicate the word that best completes the following sentences.
Question 17. Anne wanted to know ______________ do the shopping.
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Question 18. You can only go home when all the work ______________ .
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Question 19. I can’t stand ______________ in this cold weather.
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Question 20. My father used to ______________ from school, but now I have to go home by myself.
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Question 21. I wanted to make a pancake, but I couldn’t make ______________ of the recipe.
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Question 22. The Principal ______________ a motivating speech at the ceremony for the new school year.
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Question 23. Tony has never been to the States, ______________ ?
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Question 24. ______________ fans of this football club are familiar with the club song.
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Question 25. Apart ______________ a swimsuit, you don’t need to bring anything else.
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Question 26. They returned home, only to find it ______________ the night before.
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Question 27. Last year this factory sold ten million dollars ______________ of equipment.
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Question 28. When finalized, ______________ in detail.
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Question 29. The security guard ______________ to let me in because I couldn’t show my ID card.
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Question 30. The number of bus users ______________ in recent years.
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Question 31. Kate was holding all the shopping bags in one hand and the car key in ______________ .
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Mark the letter A, B, C, or D on your answer sheet to show the underlined part that needs correction.
Question 32. The clients’ information, which is used primary for scientific purposes, will be kept confidential.
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Question 33. Everyone is feeling a bit cold here; would you mind to close all the windows?
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Question 34. Tim kindly offered Tina to drive her to the airport, but she turned him down.
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Mark the letter A, B, C or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
Question 35. We visited our favorite museum. At the back of it, we saw a giant redwood tree.
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Question 36. We have interviewed hundreds of candidates. We cannot find a suitable candidate for the job.
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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate
the correct answer to each of the questions.
The Academy Awards, commonly known as the Oscars, are awards presented by the Academy of Motion Picture Arts and Sciences to honor talented artists and creative products in the film industry. Winners are awarded a golden statuette called the Academy Award of Merit. The statuette features a knight holding a sword, standing on top of a reel of film with five spokes representing the five branches of the Academy: actors, writers, directors, producers, and technicians. The origins of the name 'Oscar' are not clear. A popular myth is that Margaret Herrick, the Academy librarian who later became the Academy executive secretary, said that the statuette reminded her of her Uncle Oscar, so the Academy staff then started referring to it as Oscar. The statuettes are made of solid bronze and are gold-plated. It takes around three months to produce 50 Oscar statuettes for the Awards Ceremony. All Oscar statuettes have blank base plates as the Academy wants to prevent the names of the Oscar winners from being leaked prior to the ceremony. Since the first Awards Ceremony in 1929, more than 3,000 statuettes have been presented.
the correct answer to each of the questions.
The Academy Awards, commonly known as the Oscars, are awards presented by the Academy of Motion Picture Arts and Sciences to honor talented artists and creative products in the film industry. Winners are awarded a golden statuette called the Academy Award of Merit. The statuette features a knight holding a sword, standing on top of a reel of film with five spokes representing the five branches of the Academy: actors, writers, directors, producers, and technicians. The origins of the name 'Oscar' are not clear. A popular myth is that Margaret Herrick, the Academy librarian who later became the Academy executive secretary, said that the statuette reminded her of her Uncle Oscar, so the Academy staff then started referring to it as Oscar. The statuettes are made of solid bronze and are gold-plated. It takes around three months to produce 50 Oscar statuettes for the Awards Ceremony. All Oscar statuettes have blank base plates as the Academy wants to prevent the names of the Oscar winners from being leaked prior to the ceremony. Since the first Awards Ceremony in 1929, more than 3,000 statuettes have been presented.
Question 37. Which of the following serves as the best title for this passage?
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Question 38. Which of the following is NOT true according to the passage?
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Question 39. According to the passage, how long does it take to produce the statuettes for the Awards Ceremony?
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Question 40. The word “it” refers to ______________ .
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Question 41. The phrase “prior to” is CLOSEST in meaning to ______________ .
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Mark the letter A, B, C or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
Question 42. A smile and a “hi” are enough to break the ice in any conversation.
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Question 43. I don’t think her motives for donating the money are altruistic – she's probably looking for fame.
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Mark the letter A, B, C or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
Question 44. The town is trying to shrug off its industrial image and promote itself as a busy seaside resort.
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Question 45. The renowned artist wore dark glasses to avoid being recognized by fans.
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Mark the letter A, B, C or D on your answer sheet to indicate the option that best completes each of the following exchanges.
Question 46. Tita: “That was an excellent movie we saw last week.” – Tito: “ ______________ ”
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Question 47. Anh: “That dress looks good on you!” – Bình: “ ______________ ”
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Mark the letter A, B, C or D on your answer sheet to indicate the sentence that is CLOSEST in meaning to each of the following questions.
Question 48. “OK, you can walk the dog today,” Ann said to her youngest son.
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Question 49. Many economists believe that Vietnam has achieved great success over the last three decades of economic reformation.
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Question 50. It was only when my father phoned me that I realized I had left the keys home.
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