IV. Choose the word (A, B, C or D) that best fits each blank space in the following passage.
Influencers are individuals who possess a (17) ______ following on various social media platforms, such as Instagram, YouTube, TikTok, and blogs. They have built a dedicated audience base by sharing (18) ______ that arouses their viewer’s interest, often (19) ______ around specific subjects such as fashion, beauty, travel, technology, or lifestyle. Influencers have the power to change consumer behavior, shape opinions, and influence purchasing decisions.
Influencers who hold expertise and authority in a particular industry or field are called Key Opinion Leaders (KOLs). They are seen as trusted sources of information and advice by their viewers. KOLs are sought (20) ______ by brands for collaborations and partnerships. By aligning with KOLs, brands gain access to their loyal fans and benefit from their personal image. When KOLs (21) ______ a product or service, their recommendation holds significant weight, (22) ______ their viewers perceive them as credible and reliable.
