Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the best answer to each of the following questions.
Surely blogging or vlogging seems like one of the simplest paths to achieving fame and fortune? All you need is a computer and a hobby to talk about, don’t you? While it may appear straightforward, achieving success in the world of blogging is far more challenging than it looks. (I)
Kate Ross has been advising brands on how to work with bloggers and vloggers and believes that if you start a blog or vlog just to earn money, it isn’t going to work. Kate says you need to be passionate about your topic and you need to provide your readers or viewers with interesting content. (II) If you don’t, your vlog or blog isn’t going to get positive feedback and attract subscribers.
You also need to be aware that cash isn’t going to come rolling in overnight. Seventeen-year-old Rosie Bea, who has a YouTube fashion channel, says her blog only started attracting the attention of advertisers after she had put in months and months of unpaid work and built up a big fan base. (III) Rosie was also combining her vlog work with her law studies, and she advises vloggers in the same position to make sure that they plan carefully so that they have time to do both things properly. (IV)
So, while the tabloid press often talks about the instant success of young bloggers and vloggers, it isn’t really instant at all. The people who are successful have done well because they are hard-working and passionate about what they do, and it is this dedication and passion that attracts subscribers and advertisers to them. The press is only interested in them once they are in the public eye, but they have achieved their celebrity status through hours and hours of hard work.
(Adapted from Friends Global 12)
